THE GRID RUN is built to feel premium without being unreachable — and that only works because we’re sponsor-supported by design. Partners don’t just “put a logo on a wall.” They power the experience: an Icon Day moment, a checkpoint activation, an awards category, a nightlife hub, or an in-kind deal that upgrades the weekend for every participant.
What sponsors actually get (and why it’s different)
We don’t sell vague promises. We sell clear deliverables: on-site activation + lead capture, branding on key assets (rally plates/backdrops/passports), daily content during the run, and a post-event aftermovie + recap report.
That means partners can measure impact — and participants get a better experience without the ticket price going crazy.
Our partners don’t just sponsor the event — they power the moments that make the Grid feel legendary.
Nick Vermeyen - Founder
How we structure partnerships
We work with a clean tier system so brands can match their budget to their goals: from Title/Presenting Partners that “power” major moments, to Checkpoint Partners that own a scenic stop, to Giveaway partners that create hype before and during the event.
We actively build sponsor categories around the things drivers actually care about: fuel/energy/charging, tires/performance, detailing/wrap, finance/insurance/assistance, tech, drinks/snacks, hotels/parking/shuttles, and lifestyle/nightlife/media.
The win-win
Sponsors get a high-intent community, premium visuals, and real-world activation moments. Participants get upgraded hotels, better hubs, stronger experiences, and extra surprises — while we keep the event safe, organised, and “rally not race.”
